Google Ads vs. Facebook Ads: Where Should Canberra Tradies Spend Their Money?
When it comes to online advertising, Tradies in Canberra often wonder: should I invest in Google Ads or Facebook Ads? Both platforms offer powerful ways to attract customers, but choosing the right one depends on your trade and marketing goals.
Google Ads: Best for High-Intent Customers
Google Ads is ideal for tradies who want to target people actively searching for services like "plumber near me" or "Canberra electrician." Since these users already need your services, Google Ads delivers quick leads. The pay-per-click (PPC) model ensures you only pay when someone clicks on your ad, making it a cost-effective choice if managed correctly.
Facebook Ads: Best for Brand Awareness & Local Engagement
Facebook Ads work well for tradies who want to build brand recognition, target specific demographics, and reach potential customers before they need a tradie. This platform is great for showcasing projects, promotions, and customer testimonials. While Facebook Ads generally have lower upfront costs, they require ongoing content to maintain engagement.
Which One is Best for Your Trade?
Google Ads: Best for emergency services (plumbers, locksmiths, electricians).
Facebook Ads: Ideal for home improvement businesses (painters, landscapers, builders) that benefit from visual content.
Both: Combining Google Ads for instant leads and Facebook Ads for brand-building can maximize your marketing impact.
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