How Canberra Tradies Can Get Found on Google: 7 Simple Steps for More Local Jobs
If you're a Tradie in Canberra, I know you’re wondering how to show up when locals search for your services online.
The good news?
There are simple ways to get your Canberra business to rank higher on Google.
This guide contains no jargon, just practical steps you can put to work today.
How Canberra Tradies Can Get Found on Google Tip 1: Optimise Your Google Business Profile
Google Business Profile (formerly Google My Business) needs to be one of your top tools as a local tradie.
Not only is it free, but it quite literally puts your business on the map.
How to Optimise your Google Business Profile:
Claim your listing at google.com/business.
Fill out all your details as thoroughly as possible: phone number, hours, services you offer, and all of the areas within the city that you cover.
Add photos of your work, services, team members, and past clients. Profiles with pics attract more clicks.
Keep your info updated, especially if you change your address, phone number, website or operating hours.
How Canberra Tradies Can Get Found on Google Tip 2: Use Local Keywords On Your Website
Think about the searches your customers use.
For example: “Canberra electrician,” “emergency plumber Canberra,” or “carpenter Gungahlin.”
Use these phrases naturally in your web pages, especially in titles and headings.
Mention suburbs and service areas, just as your customers do when searching.
For example:
‘We are an emergency plumber in Canberra providing plumbing services in Gungahlin, Belconnen, Holt and more’.
‘I am a carpenter in South Canberra with 10 years of experience’.
How Canberra Tradies Can Get Found on Google Tip 3: Ask Your Customers for Reviews
Online reviews matter. Whether you’re looking at products on Amazon or searching to spend big on a service, your buyers trust tradies with great reviews - the more, the better.
Ask happy clients to leave a review on your Google Business Profile. Even a handful can help.
Make it easy for them to leave a Google review - send them a quick text or email with a link after a job, while also thanking them for their business.
How Canberra Tradies Can Get Found on Google Tip 4: Make Sure Your Website Is Mobile-Friendly
Website visitors are typically split between desktop and mobile users. In fact, more often than not, people are using their phones to research and find tradies in Canberra.
That means it’s essential to ensure your website looks good when viewed on a mobile phone.
Check your site on a smartphone. If it’s hard to use, talk to your web designer (or us here at Tradie Marketing Canberra, we can help!)
Avoid crammed text and tiny buttons. Google gives priority (i.e. ranks them higher on search results) to mobile-friendly sites.
How Canberra Tradies Can Get Found on Google Tip 5: Get Links from Local Websites
Google loves it when other reputable local sites mention you.
Partner with other Canberra businesses for referrals and ask for a mention on their website.
Join local business directories (look for ones specific to Canberra trades and services).
Sponsor a local event or sports team and have your name listed on their website. All of these tips will help you rank higher in Google search results as one of the best tradies in Canberra.
How Canberra Tradies Can Get Found on Google Tip 6: Be Active on Social Media
There’s always a collective * sigh * when social media marketing on Facebook and Instagram is mentioned, and that’s because it takes time out of your day that you already don’t have.
But social media marketing for Tradies in Canberra is a valuable investment.
Not only for brand awareness, but to help your business get found on Google.
Share before-and-after shots, customer testimonials, and updates about your team or services.
Tag local locations and use hashtags like #CanberraTradies.
Respond quickly to messages and comments.
How Canberra Tradies Can Get Found on Google Tip 7: Track Your Results
Important. Once you’ve implemented these tips, don’t forget to check back after a few weeks and months to actually see what’s working…so you can do more of it!
Use Google’s free tools (like Google Business Profile Insights) to see how many people find you each month.
Ask customers how they found you and keep a record.
Bonus Tip: Don’t try to do everything at once! Pick one step a week, and you’ll be surprised how quickly you’ll start seeing results.
If you want more hands-on help getting your tradie business noticed online, reach out to your local digital marketing experts. or keep an eye out for more simple tips just like these.
Do you want the Best Marketing in Canberra for Trades?
If you're tired of marketing that doesn't work, it’s time for a smarter approach.
At Tradie Marketing Canberra, we help local tradies attract real, paying customers, not just clicks.
Don’t waste your time or money trying to do it all yourself.
Grow your business with proven marketing that makes you money.
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